As a retailer you have spent a lot of money over the years making your stores – “stores”. You have the store itself and the associated costs (Rent/Lease/Insurance/Utilities/Taxes etc.). You then have the fixture expense for the store. The lighting….
If you spend any time reading about retail, you are sure to hear the word “experience”. It is almost becoming one of those over-used buzz words that will make the cut list next year; spawning in usage as execs use…
If you spend any time within marketing forums or groups; you are sure to hear someone talk about personalization. The act of making or tailoring marketing efforts to “speak” to or “connect” intimately with an intended audience. This can be…
During this recent Las Vegas market, I had the opportunity to participate in many discussions about the traditional dealer and their inherent advantages; in this case proximity to the end consumer. Which led to BOPIS (buy online pickup in store)….
Las Vegas Market Seminars Sunday, July 28 1:00pm – 2:00pm Connecting with the Consumer and Leveraging the Right Retail Technologies Jesse Akre, President, Retailsystem Consumers have taken their shopper journey and made it exactly what they want it to be,…
Last week we received the question “I’m a small dealer – how do I compete with the big store down the street?” This question pertaining to the ability to stock and display products. Let’s face it, a Rooms to Go…
“Stay the course” – to pursue a goal regardless of any obstacles or criticism. If you were to ask most furniture retailers what their “plan is”, their strategy, their rally cry – most responses would feel like a muddy less…
How many retailers’ Facebook pages have you visited recently? How many did you find “worthy” of your visit? Worth your time? For some reason retailers equate “need for social marketing” to “current sale megaphone”. A complete disconnect. Visitor expectations. Ask…
Last week I was on a call with a furniture retailer. A couple locations, not large by any means – but not tiny either; “been in business for over 60 years”. What stated as a “got a minute” type call…
So, we are often asked; “Jesse, what are dealers doing online?”. Not are they doing eCommerce (well maybe that too) – but more along the lines of Digital Marketing. You know – that scary unknown that to most is voodoo…