It is about the experience. As savvy consumers we all know this. It is totality of each and every experience “micro-moment” that will take us (the customer) from awareness to adoption to advocate. Or not. As I have discussed so…
As a business we are all challenged with how to approach the marketing aspect of keeping the revenue wheel spinning (or to even spin). We all want the best for all those around us (safe, healthy, secure) – but dang,…
There are times I absolutely refuse to return something because I do not want to deal with (call) the retailer. I think we all have that threshold. That pile of things that need to “be returned”. And sometimes that return…
With the trying and uncertain times – I wanted to share a few comments and excellent ideas from our dealers. (I promised not to mention any of them so I could share it all – in detail!!) Communicate. “We have…
Engagement with any social content is fantastic. Good, bad – it all could be the goal! Any press is good press as they say. A couple weeks ago I made a quick post about “If it is important to you…
How do you view Omnichannel Expenditures? As a huge advocate of disruption – I am always discussing how a simple change or modification of your vantage point or perspective can make the impossible – possible. (Key word here – perception…
If it is important to you – you will always find time. Think. So true in our lives. So, now put on the business hat. During a recent conversation with a group of dealers – several made the comment “I…
Another fantastic Vegas Market! As with every market, conversations with great people to digest, reflect on – and act. A hot topic yet again, “How do I “do” online“? Traditional retailers continue to struggle with this, what “it” is –…
Ask any furniture retailer if they are doing ecommerce and get ready for a list of answers and a longer list of “concerns” around all things website and ecommerce and online competition. However, if you ask a retailer if they…
“I’m going to disrupt myself before my competitor(s) do it to me.” A bold profound statement. Unfortunately, most often stated after the disruption is already happening – and it is the disrupt-ie making the proclamation. Now just becoming aware of…