Retailers hear “You need to do this on your website” and they immediately think of something else that is more “fun” for them. Ok, maybe not. But for many retailers websites fall into a separate category of importance and prioritization….
While I am not one to hijack content – this time I couldn’t help myself; a very solid list of things retailers must keep an eye on. Not complete – but a very “top op the pile” list indeed! 2021…
As an ecommerce veteran – and someone that talks to retailers from all parts of the world – Yep. “Heard it”. “Seen it”. “Done it”. I want to share “a perspective” as traditional retailers dive deeper into the “big scary…
Let’s kick this around a bit. Work on your business not in your business. How many times have we heard this? Plenty. But as owners, operators, leaders, entrepreneurs it is like a bug to the bright light. “I feel like…
The retail sales floor. The fun stressful frantically dynamic heart of any retail businesses. The deal gets done. The pure joy! But who gets credit for the sale? Before I dig in – compensation is a very tricky landscape. I…
It is about the experience. As savvy consumers we all know this. It is totality of each and every experience “micro-moment” that will take us (the customer) from awareness to adoption to advocate. Or not. As I have discussed so…
As a business we are all challenged with how to approach the marketing aspect of keeping the revenue wheel spinning (or to even spin). We all want the best for all those around us (safe, healthy, secure) – but dang,…
There are times I absolutely refuse to return something because I do not want to deal with (call) the retailer. I think we all have that threshold. That pile of things that need to “be returned”. And sometimes that return…
With the trying and uncertain times – I wanted to share a few comments and excellent ideas from our dealers. (I promised not to mention any of them so I could share it all – in detail!!) Communicate. “We have…
Engagement with any social content is fantastic. Good, bad – it all could be the goal! Any press is good press as they say. A couple weeks ago I made a quick post about “If it is important to you…